SEO Outsourcing: Pros and Cons of Hiring an Expert vs. Going Solo

So many businesses have been burned by marketing agencies. In fact, this is how Overture was born! Sometimes it feels like agencies are just making things up as they go.

How do you know if you should do your own SEO?

The right choice for you will depend on time vs money. We’ll run through some SEO outsourcing pros and cons.

Let’s start by looking at the pros of hiring someone to do your SEO:

  1. Expertise and experience: One of the biggest advantages of hiring an SEO professional is that they have the expertise and experience to get the job done effectively. SEO can be a complex and constantly evolving field, and an experienced professional will have the knowledge and skills to stay up-to-date with the latest trends and techniques. They will also be able to analyze your website and make informed recommendations for improvement.
  2. Time: SEO can be time-consuming, especially if you’re trying to learn it while also running a business. Hiring someone to handle your SEO frees up your time to focus on other important tasks.
  3. Resources: SEO professionals often have access to a range of resources and tools that can make the optimization process more efficient and effective. These can include keyword research tools, analytics software, and technical SEO tools. Agencies like Overture have access to enterprise accounts. This means they get group deals on their tools and will often not pass the charge on.

Now, let’s look at the cons of hiring someone to do your SEO:

  1. Cost: One of the main drawbacks of hiring someone to do your SEO is the cost. SEO services can be expensive, especially if you’re working with a reputable agency or consultant. However, it’s important to remember that SEO can be a long-term investment and the benefits it brings can far outweigh the cost.
  2. Loss of control: When you hire someone to do your SEO, you’re essentially outsourcing a significant aspect of your online presence. While this can be a good thing in terms of freeing up your time, it can also mean that you lose some control over the process. It’s important to find an SEO professional that you trust and can work with effectively.

So you want to DIY! Let’s look at the pros of doing your own SEO:

  1. Cost: As mentioned above, one of the main cons of hiring someone to do your SEO is the cost. If you decide to do it yourself, you’ll save money on hiring an SEO professional or agency.
  2. Control: When you do your own SEO, you have complete control over the process. This can be especially important for businesses that want to maintain a high level of control over their online presence.
  3. Learning opportunity: Doing your own SEO can also be a great learning opportunity. By taking the time to understand how SEO works and implementing it yourself, you can gain valuable skills and knowledge that can benefit your business in the long run.

And the cons?

  1. Time: As mentioned, SEO can be time-consuming. If you decide to do it yourself, you’ll need to set aside time to research, analyze, and optimize your website. This can be a significant commitment, especially if you’re already stretched thin running your business.
  2. Expertise and experience: While doing your own SEO can be a great learning opportunity, it’s important to remember that it’s also a complex and constantly evolving field. If you’re just starting out with SEO, you may not have the expertise and experience to get the best results. This can lead to frustration and a lack of progress.
  3. Resources: SEO professionals often have access to a range of resources and tools that can make the optimization process more efficient and effective. If you decide to do your own SEO, you’ll need to either purchase these tools yourself or find free alternatives. These tools are usually VERY pricey, and it’s often hard to tell if it’s worth the investment. Especially with a big learning curve ahead of you!

So there it is! Some SEO outsourcing pros and cons. Paying an agency is easier and less time-consuming, but it can also be costly. Doing your own might save you money, but it can also be time-consuming and may require a significant learning curve. If you pick the right agency, your SEO will be an investment and pay for itself in the long run. It’s important to weigh the pros and cons of both options and choose the one that makes the most sense for your business.